No-Sweat: Hijacking The Brands
02 Jan 2005 05:00 GMT
On sunday 28 of November, there was a curious demonstration at the finish line of the Nike Run London Race at London's Surrey Quays, as various space-hijackers, culture jammers and No Sweat campaigners came together to engage in a spot of coporate image sabotage.After spending an afternoon painting banners and customising clothing with Nike swooshes, the anti-corporate activists set off for the event. As the estimated 30,000 runners were arriving at the end of the race, the protesters stood next to the finish line whilst holding banners that read "Sweatshops ROCK!", "Child Labour is good for the economy!", "We need little hands to do the small stiching" and "Brand Your Kids". Another protester set up his very own Sweatshop, selling a spoof Nike perfume "Sweat".The Nike organisers were getting suitably annoyed by the protests, but there was little they could do as the finish line was in a public park, and as such it was public not private property. Read full report and photos.For more in depth info on Nike see NoSweat briefing.
See http://www.indymedia.org.uk/en/2004/12/302520.html for the full article.