Taco Bell Truth Tour 2005San Francisco Bay Area 07 Mar 2005 11:00 GMT
The 2005 Taco Bell Truth Tour kicked off from Immokalee, Florida on February 28 and headed two different directions en route to Louisville, Kentucky--home of Yum! Brands corporate headquarters. Yum! is the parent company to Taco Bell which is itself one of the most profitable fast food chains in the world. Tomato pickers in Florida, organizing for better working conditions and wages for over a decade, have called a boycott against Taco Bell. Most tomato pickers in Florida are migrant workers and are vulnerable to exploitation. Aside from fighting for an increase in wages which have stagnated for over 25 years, the Coalition of Immokalee Workers have helped to uncover multiple cases of modern day slavery.