Jobs With Justice Leads Week of Walmart ActionPhiladelphia 18 Oct 2005 04:38 GMT
HIGHER EXPECTATIONS WEEK is part of a national campaign waging a media war to draw attention to the impacts of Wal-Mart’s business practices on our economy, environment, and culture. The week which takes place from November 13-19, will kick off with the premiere of Wal-Mart: The High Cost of Low Price the newest documentary by Robert Greenwald who also directed Outfoxed: Rupert Murdoch’s War on Journalism and Uncovered: The War on Iraq.
Wal-Mart: The High Cost of Low Price will be screened on
Utilizing the largest grassroots mobilization in film distribution history, the film is aiming to be the catalyst to ignite a social movement for economic justice.Central to the Philadelphia organizing is an independent media component. Jobs with Justice is partnering with the Philadelphia Independent Media Center to train organizers in independent journalism to conduct interviews with Wal-Mart workers and consumers. Movements begin with the telling of untold stories. Everyone at Wal-Mart has a story.
To get involved with guerilla journalism exposing Wal-Mart contact Todd Wolfson.Jobs with Justice is also working with Robert Greenwald’s production company, Brave New Films, to start up a national contest of anti-Wal-Mart commercials. If you’re interested in making a 30 second spot contact Shivaani Selvaraj. Some commercials will be screened at the Gershman Y on November 13th.
“Wal-Mart reportedly spends $4 million a day on public relations to obscure its corporate irresponsibility and position it as an American company that truly cares.” This is a battle of images. The nexus of independent media and on the ground organizing is proving to be the forefront of a movement to ensure a vibrant future for every family- not just the Walton family.Check out: