Having spent £25m on the branding rights to London's new cycle hire scheme, the bright sparks in the Barclays marketing department have started a dialogue with the public and which could last for several years. The scheme is part of a private finance initiative providing thousands of rental bikes in return for painting London's roadways in the bank's corporate colours.
Only minutes after the bank unveiled the bikes-for-rent in partnership with the city's Conservative administration, situationist guerrilla teams struck in the night to add their own mobile advertising messages under the Barclays logo. One of the messages, "Funding depleted uranium birth defects in Iraq", was particularly timely. New studies suggest that the ongoing genetic damage caused by the U.S. attack on the Iraqi city of Fallujah in 2004 may be worse than that caused by the atom bombing of Hiroshima and Nagasaki 65 years ago.
Barclays was also targeted in Cambridge on Friday 30th July 2010.